In the competitive world of international trade, is an exceptional honor that the business model of a company is selected as a subject of academic analysis. Optimal Synergy Group is proud to have been featured in a case study published by the prestigious magazine
Notes of Economy and Society. The research elaborates on the innovative strategies of internationalisation of smes in the manufacturing sector in colombia, positioning the focus of our company as a leader of resilience and strategic vision to leverage imports to catalyze our first exports.
The study validates independently the fundamental thesis upon which it was built Optimal Synergy: the agility and resilience are key to the conquest of global markets. The publication documents meticulously our initial process, where the import of specimens of footwear from Brazil served as a catalyst crucial for the design and production of leather goods of high quality intended for the american market, specifically for our client in Guatemala, "Importing and exporting Santa Rita SA". In addition, the analysis highlights the ability of our organization to overcome complex operations, such as the rapid implementation of electronic invoicing systems outsourced to speed up the business processes and ensure efficiency.
With a transparency value, the academic study also describes the challenges inherent to a first operation of foreign trade. Bureaucratic obstacles and logistical face, including the forfeiture of samples by the customs authorities and unanticipated costs, did not represent a setback, but a learning curve invaluable. To overcome these barriers at an early stage strengthened our internal processes, further refined our strategy of global trade and forged the character of our company. This experience, documented academically, became a challenge operating in a fundamental pillar of our growth story, laying the foundation for more complex operations and successful that we have undertaken since then.
The analysis we classified as an "exporter experimental" according to the recognized model of internationalization of Uppsala, a definition that aligns perfectly with our core value of continuous innovation and strategic learning. This academic recognition is more than a mention; it is an external validation of our commitment, not only with the marketing of exceptional products, but with the construction of a business model that is intelligent, robust, and scalable. It shows that behind each product there is a process and meditated a strategy designed for global leadership.
The academic validation of our first steps impels us to continue to innovate with greater conviction. This rigor strategic is the promise that we extend to every one of our partners and customers: each alliance with Optimal Synergy is backed by a proven business model, and resilient with a clear vision towards the future of global commerce of fashion. We are building a legacy, and this recognition is only the beginning.
