We announce with great enthusiasm the next chapter in the growth story of Optimal Synergy Group: our official expansion into the u.s. market. This strategic move, reported by the promotion agency ProColombia, is materialized with the establishment of our new headquarters, Optimal Synergy International LLC, in Florida, and the launch of a new and exclusive brand designed for this market: Daniel Moretti.
The opening of our subsidiary in Florida, is a decisive step and calculated. Represents a direct response to the growing demand of our products in north America, and a strategic decision to serve in a closer way and efficient for the sophisticated market of boutiques in the united States. This new facility provides us with the agility superior logistics, a deeper understanding of trends and needs of the local customer, and reinforces our commitment to long-term trading partners in the region.
We present to Daniel Moretti, a brand that is born from deep experience in the industry and the vision of our founder, Daniel Moreno. This name was chosen to evoke the heritage of craftsmanship and luxury design, positioning the brand in the premium segment. Daniel Moretti represents the pinnacle of our design and quality, designed for an audience that appreciates the elegance contemporary, the exceptional materials and a narrative of sophistication. Our official debut took place at the prestigious Atlanta Shoe Market, a leading event in the industry, where the brand was presented to buyers and industry experts, as stated in their official lists. This fair, held from 15 to 17 February, it was the perfect scenario to show the strength of this new proposal.
This expansion is not an isolated event, but the logical culmination of our international growth strategy. From our first exports to Central america, which laid the foundation of our operating model until our visibility on the olympic stage in Pariseach step has been designed to build a company with truly global reach. The creation of the brand Daniel Moretti and our entry into the united States is the spearhead of this vision, bringing our value proposition directly to the heart of the consumer market largest in the world.
With the release of Daniel Moretti, we offer not only outstanding products, but that we extend an invitation to our new partners and customers in the united States to be part of a story of growth, quality and vision. We are firmly committed to building lasting relationships and to position ourselves as a leader of fashion premium in north America and, from there, to the rest of the world.
